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“Do not undertake a program unless the goal is manifestly important and its achievement is nearly impossible.” The science and technology behind polarizing filters, instant print, and instant color had all seemed nearly impossible when Land dived in. This new challenge was exactly the kind of P-type loonshot worthy of his mind and energy. And so Land launched what became a ten-year, half-billion-dollar project to create instant-print movies.
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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
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