Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

by Safi Bahcall

Without fresh loonshots, franchise developers would shrivel and die. If we want more Junos and Slumdog Millionaires, we need the next Avengers and Transformers. If we want better drugs for cancer and Alzheimer’s, we need the next statin.