Dan Russell is Google’s “search anthropologist.” With a PhD in computer science and stints at Apple, IBM, and Xerox PARC, Russell serves as Google’s senior research scientist, studying “Search Quality and User Happiness.” He is also something of a web celebrity, with a dedicated following on his SearchReSearch blog,16 a veritable DIY column that draws on Russell’s capacious knowledge of human factors research, computer science, anthropology, cognitive psychology, and homespun common sense.
