The passion, the energy, your joy of offering your product or service should be so intense that the person on the other side feels your deep conviction and says, ‘Done deal’ without hesitation. This divine energy cannot be sprayed on like perfume. The seller must be so involved and in love with his product that he casts a spell on the buyer. I have seen this magic happen when entrepreneurs and inventors manage sales themselves instead of hiring professionals to sell on their behalf, especially in the early, formative stage of their businesses.
