The first sale usually happens if the seller is very passionate, determined, acquainted with the buyer, or offers her product or service for free. The second sale to the same customer is a tougher one. The seller needs to deeply establish a more in-depth ‘why’ for the buyer to buy again. Usually, the benefit of the first sale is examined and becomes the raison d’etre for a second sale. As a seller, if you try hard enough, you do get a second sale. The third sale to the same customer is what I consider to be the ‘real’ sale. The third time, the buyer buys if there is real, tangible value in
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