Sales is ‘the moment of truth’ of any product or service. Most entrepreneurs know the universal law—no matter how great their product or service is, it is worth nothing until it sells. Also, sales may not always be for money. It is also about consumption—the ability to get people motivated to consume what you offer. As some of the most valuable companies in the world providing free services such Facebook, Google, and Dropbox have proven—if consumers love what you can offer them, and can’t get enough of it, plenty of money flows in eventually.
