Why I Stopped Wearing My Socks

by Alok Kejriwal

The lessons I learned operating my Nana’s transport company have remained with me forever. I determined that any business associate or a person inherently deceitful or untruthful is not worth being involved with at all. If you get used to cheating and manipulating people and businesses for quick, selfish gains, it quickly becomes your nature. All through the years, my choice of not participating in anything that seemed unfair or tricky (internet-based gambling games, for instance) has deprived me of serious profits, but when I reflect on my decisions, I have no regrets. I have realised that by pursuing pure, unadulterated businesses, an entrepreneur can get the best out of himself and his team and the goal of the enterprise then becomes the search for excellence, not the management of lies.