Why I Stopped Wearing My Socks

by Alok Kejriwal

As a salesperson, I have learned to practise, practise, practise till I have become near perfect. When it becomes painful, I think myself as a movie star, getting my ‘take’ right. If you are starting up, I would advise you to practise your pitch on friends and colleagues and make them object, ask you random silly questions and agitate you. When you go out in the real world to sell, these things are going to happen to you. So practise beforehand. Finally, remember that when you sell, you not only sell your service or product, but you also sell yourself. Think of the last time you bought something from a dull, snobbish or ill-tempered salesman. Entrepreneurs have to keep selling themselves to VCs, the press, strategic clients, and customers and it’s important that they remember the golden mantra: ‘Practice makes makes a man perfect.’