Why I Stopped Wearing My Socks

by Alok Kejriwal

My success with baby socks taught me that an entrepreneur must constantly do things to improve his margins in business. I learned how simple, yet accurate observations of the marketplace could be leveraged to improve business profitability. I realised that understanding my client’s margins was as crucial as knowing my own. Constantly visiting retail stores gave me the opportunity to observe consumer psychology and this played a vital role in our product development process. Making my baby socks ‘stand up’ taught me the importance of presentation and packaging that went beyond just making great products. ‘Seeing is believing and believing is buying’ became my sales rule. Often, lots of people in the world make high-quality goods, but it’s the superior marketeer and presenter who bags the order.