Why I Stopped Wearing My Socks

by Alok Kejriwal

I believe that for an entrepreneur, awareness of macro and micro business matters is very critical. Entrepreneurs must always have their ears on the ground, looking for signals and developments around them, to seize a business opportunity. With this very discipline, I spotted a chance in the devaluation of the rupee and acted upon it, even though this event had no direct correlation with my business. While trying very hard to get my first business order, I learnt about the tough grind of business development. A lot of backbreaking work, patience and persistence is required when you are trying to sell something. You can multiply that effort many times when you are trying to sell something that has never been sold before. A successful sale can sometimes even take years and frustrate the most optimistic of sellers. Having infinite patience to sell is a critical lesson for startup entrepreneurs.