Why I Stopped Wearing My Socks

by Alok Kejriwal

This incident is one of my favourites and makes me proud of my salesmanship. In this particular case, instead of begging and pleading with a demanding customer or yielding to his demands to get him to accept my offer, I said, ‘No. Not interested. I will not bow or bend to accommodate your unreasonable demand.’ I have learned that for a successful sales person, sacrificing profit margins, underselling, competing blindly (often to prevent someone else from getting an order) should never be an option. You must boldly say ‘not interested’ and move on. Trust me, if your product or service is valuable and will add value to your customer, they will call you back. Finally, in the rare cases, where you need to act tough, you should act tough and get your deal done. It’s all good karma when it comes to sales.