SALES—THE ‘HOLY SCIENCE’ In my view, Sales is a ‘Holy Science’. After all, it is the magic of sales that led me to create my startups, attract VC investments, hire people, woo customers and even find buyers for my businesses. Sales, I believe, is the noblest of professions. It is what keeps a business going. Sales is ‘the moment of truth’ of any product or service. Most entrepreneurs know the universal law—no matter how great their product or service is, it is worth nothing until it sells. Also, sales may not always be for money. It is also about consumption—the ability to get people motivated
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