You have to talk the kind of lingo they’re accustomed to taking seriously. And it works the other way too. Half the political intelligentsia who talk to a working audience don’t get the value of their stuff across—not so much because they’re over their audience’s heads, as because half the chaps are listening to the voice and not to the words, so they knock a big discount off what they do hear because it’s all a bit fancy, and not like ordinary, normal talk.
