For many men, just seeing a woman in a sexually objectifying pose, such as in a bikini, deactivates the part of the brain’s prefrontal cortex, the part of the brain where thinking about people and their intentions, feelings, and actions happens. Instead, the region of the brain that lights up on imaging scans, for example positron emission tomography (PET), is the one that reacts to looking at inanimate objects, such as a pen or a ball. In what researcher Susan Fiske
