Imitating broadcast television, the newspapers built expensive studios and assigned their print journalists to start doubling as anchors and talking heads. But replicating a genre that was also in decline got them nowhere. Mainly their video news reports were dreadful and only cost money. In the space of a few years, the Times hired and dispensed with a half-dozen video directors. The ad department kept complaining that the newsroom was leaving revenue on the table by not producing more video inventory. But when Sulzberger let the digital ad director help choose the next head of video in the
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