advantage. Of his subjects he said, “A lot of them are a lot more comfortable with us than a dude with anchor hair and a microphone and a tie. It’s much easier for them to relate.” It was clear to the folks at Vice that this new strategy was working. “Video was as much of a cash cow as we could have hoped for,” Morton said. “And it was the saving grace of the magazine, because the landscape at the time was pretty fucked for print.”
