When Peretti got flak for relying so heavily on this dumbed-down form of publishing, he zealously defended the practice. “Lists are an amazing way to consume media,” he wrote in a public memo. “They work for content as varied as the 10 Commandments [and] the Bill of Rights.” Another BuzzFeed editor claimed that lists worked for Homer. “You could call that [book, The Odyssey,] 24 Chapters about Odysseus. That’s, like, a really great list. Really top notch. Really, really viral. Super viral.”
What a gross statement lol
