The session centered on easy fixes. Posts that evoked readers’ nostalgia for their college years “work every time”; readers liked BuzzFeed’s checklists because they lent a sense of control; social justice buzz was reliably popular because readers “think in sharing them they’re doing good.” When it came to photos, less glitz and gloss gave the impression of something more authentic. Silverman asked the table for advice: “Should we shitty up our images?”
