classified ads, which formerly accounted for millions of dollars in ad revenue, had been wiped out by Craigslist, a free internet bulletin board that lured away the “for sale” ads, and Monster.com and other sites, which grabbed the “help wanted” and “job wanted” ads. Once-strong advertising categories like travel and autos were also getting hammered by digital competitors such as Expedia and AutoTrader. Movie companies and even Broadway theater owners had new digital methods of reaching ticket-buyers that made them less dependent on advertising in the Times—and on its critics’ reviews.