Prakash had a diagnosis for what had failed before Bezos’s rescue. Like other legacy newspapers, it had tried to bolt the web operation onto the existing print publishing system without compromising the resources of the newspaper. This was a print-first approach. The plumbing was for the newspaper, and the pipes were often rusty. Prakash felt that for the Post to flourish online, the product, design, technology, and journalism would have to be remade as one seamless system, tailored to the needs of digital users. That’s what he and his 80 engineers set out to do with a new invention they
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