Vice was also one of the few media companies that had figured out a surefire business model: taking gobs of other people’s money to produce content, both documentaries and ads. It was a content farm, producing an astounding 7,000 different pieces a day. (For comparison, the New York Times published 200 to 300 individual pieces a day.) Most of this content was not conventional news but Vice’s curious blend of entertaining documentaries full of adventure, danger, and immersive plots.
