Social media users were getting used to scrolling briskly through their friends’ posts. The sheer volume of photos, stories, updates, and opinions shared made it impossible to do otherwise. Settling into a substantive read carried an increasingly steep opportunity cost.
Interesting - I hadn't thought of it this way before. If I see a feed with 100 items, and I read just one (because its good), I will feel like I'm missing out on everything else. So how much content we put in front of people matters as they will to some extent feel pressure to consume it all.
