The good citizen has become the good consumer who is never satisfied with what he or she has. Once, the good citizen was parsimonious, conscientious and acknowledged the value of self-restraint. Nowadays, the good citizen is all-consuming, knows no boundaries and never stops striving to get ahead. If you are satisfied, there is no incentive to acquire more – which, in a consumer society and economy based on us constantly wanting more, makes satisfaction a vice rather than a virtue.
