If you pick the wrong noun to aspire to, you’ll be stuck with the wrong verb, too. When people use the word “creative” as a job title, it not only falsely divides the world into “creatives” and “non-creatives,” but also implies that the work of a “creative” is “being creative.” But being creative is never an end; it is a means to something else. Creativity is just a tool. Creativity can be used to organize your living room, paint a masterpiece, or design a weapon of mass destruction. If you only aspire to be a “creative,” you might simply spend your time signaling that you are one: wearing
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