Money is not the only measurement that can corrupt your creative practice. Digitizing your work and sharing it online means that it is subject to the world of online metrics: website visits, likes, favorites, shares, reblogs, retweets, follower counts, and more. It’s easy to become as obsessed with online metrics as money. It can then be tempting to use those metrics to decide what to work on next, without taking into account how shallow those metrics really are. An Amazon rank doesn’t tell you whether someone read your book twice and loved it so much she passed it on to a friend. Instagram
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