Don’t be proud, or witty, or even at ease: you’ll come across as arrogant. Stop being so passionate: you’ll scare people off. Most importantly, avoid “good ideas”: the shredder is full of them. That piercing look of yours makes people anxious: open your eyes and relax your lips. Your thoughts should be flabby, and they should look flabby, too. When you talk about yourself, make sure we know you’re nothing much. That will help us put you in the right box. Times have changed.