remembering—or not remembering—to buy light bulbs at the store) Our language processes that help us communicate our thoughts and ideas with others (e.g., being able to read the advertisement for the cereal or understanding the cashier’s question of “Paper or plastic?”) The processes that contribute to our decision making, both helpful and hindering (e.g., trying to decide if the “Buy 2, get 50% off” deal is going to save you money or be a healthy choice) The brain activity that controls all of the processes described so far
