Nowadays, though, people work themselves into the ground of their own accord. Why? Because the idea has arisen that they realize themselves through their jobs. So work has become the opposite of alienating. Now it’s self-realization. Everyone works like mad now, because it’s good for them. The same with consumption. We find our identities in the purchase of goods that are mass-produced. You’d think it was a joke. But the worst thing is you’re not allowed to say that, it means you’re paranoid.
