It’s sometimes hard to come up with the perfect story to illustrate the point you want to make, whether in an ad, a sales pitch, or a board meeting presentation, especially when you are under a deadline. One technique is to have a bunch of stories “on file” that you can draw from when you need one. When you have time and are relaxed, write down some important moments from your life using the story spine. Then group your stories into different categories according to themes, like coming of age, self-sacrifice, and overcoming the odds. When you want to enhance a pitch or a presentation, just
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