When stories are done right, they can generate a powerful dose of empathy. What exactly is empathy? Empathy occurs the moment we imagine ourselves in someone else’s shoes, adopting their point of view, which creates a personal connection. When you share success stories about yourself (or about other people) struggling to obtain something, your audience roots for you to reach your goal. This in turn inspires them to pursue goals that may seem too difficult in their lives. Your transformational experience—your success story—can inspire others to change and take action, like trying something new
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