without a great story to create an emotional pull, the information will be forgotten by your customers, clients, or fellow employees at your next board meeting. Here’s the thing, when you deliver that same information to people with a story or event woven around it, people remember it. They actually retain more of the information. According to Jerome Bruner, a cognitive psychologist, facts are 22 times more likely to be remembered if they are part of a story. It even works with the driest of facts. Adding a story may seem like a subtle move, but it begins to change everything.
