The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond

by Matthew Luhn

When we see or hear people—or even animated toys, robots, or rats—laughing, smiling, or sharing stories of suspense, dopamine and endorphins are released in our bodies; when we see or hear anything sad or somber, oxytocin is released. When we place these sad and happy moments next to each other in a story, we build an amusement park ride for people’s hearts and minds.