What was amplifying the loss reaction? The researchers turned their attention to the amygdala—an H&N structure that processes fear and other negative emotions. Every time a participant lost a bet, their amygdala fired up, intensifying feelings of distress. It was H&N emotion that was driving loss aversion. The H&N system doesn’t care about the future. It doesn’t care about things we might get. It cares about what we have right now. And when those things are threatened, out comes the experience of fear and distress.
Interesting
