The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race

by Daniel Z. Lieberman

Buyer’s remorse is the failure of the H&N experience to compensate for the loss of dopaminergic arousal. If we made a wise purchase, it’s possible that strong H&N gratification will make up for the loss of the dopamine thrill.