Jiří Charvát

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If we made a wise purchase, it’s possible that strong H&N gratification will make up for the loss of the dopamine thrill. Alternatively, another way to avoid buyer’s remorse is to purchase something that triggers more dopaminergic expectation, for example, a tool, like a new computer that will boost productivity, or a new jacket that will make you look amazing the next time you go out.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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