Jiří Charvát

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It’s not enough to win the Tour de France. It’s not enough to win it twice or even seven times. Winning is never enough. Nothing is ever enough for dopamine. It is the pursuit that matters, and the victory, but there is no finish line, and never will be. Winning, like drugs, can be addictive.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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