Thus we see three possible solutions to buyer’s remorse: (1) chase the dopamine high by buying more, (2) avoid the dopamine crash by buying less, or (3) strengthen the ability to transition from dopamine desire to H&N liking. In no case, though, is there any guarantee that the things we so desperately want will be things that we will enjoy having. Wanting and liking are produced by two different systems in the brain, so we often don’t like the things we want.
