influenced by the seller. In fact, it’s an example of the desire circuit breaking its promise. It told you that if you bought that expensive car you’d be overcome with joy, and your life would never be the same. Except, once you became its owner, those feelings were neither as intense nor as long lasting as you had hoped. The desire circuit often breaks its promises—which is bound to happen, because it plays no role in generating feelings of satisfaction. It is in no position to make dreams come true. The desire circuit is, so to speak, just a salesman.