Jiří Charvát

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There’s wide variation in how much salience different people attach to different things. Everyone has a lower limit, though. We have to categorize some things as having low salience, being unimportant, so we can ignore them for the simple reason that noticing every detail in the world around us would be overwhelming.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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