Jiří Charvát

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Then he asked them to imagine things that don’t exist, things that don’t fit the conventional model of reality, such as “a living thing that is a helicopter.” With the volunteers in the scanner, he found that the same part of the brain lit up as before, but only when participants thought about objects that did not exist in life. When they imagined reality itself, the region stayed dark.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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