Jiří Charvát

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One of the world’s largest manufacturers of slot machines is owned by a company called Scientific Games. Science plays a big role in the design of these compelling devices. Although slot machines date back to the nineteenth century, modern refinements are based on the pioneering work of behavioral scientist B. F. Skinner, who in the 1960s mapped out the principles of behavior manipulation.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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