John Fotheringham

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The desire circuit, powered by dopamine, has sprung into action. She’s going to remember this place where the berry bushes grow. From now on, whenever she sees this bush, a little dopamine will be released to make her more alert and to give her a hint of excitement, the better to motivate her to acquire this thing that can help her stay alive. An important memory has been formed: important because it’s linked to survival, important because it was triggered by the release of dopamine.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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