John Fotheringham

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An addict chooses drugs over work, family, everything. You think he’s making irrational choices but his brain is telling him that his choices are perfectly logical. If someone offered you a choice between a meal at a nice restaurant, even the nicest restaurant in town, and a check for million dollars, it’s ridiculous to think you’d choose dinner. That’s exactly how an addict feels when choosing between, say, paying the rent and buying crack. He chooses the one that will lead to the bigger dopamine hit. The euphoria of crack cocaine is bigger than just about any experience you can name. That’s ...more
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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