John Fotheringham

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The dopamine system evolved to motivate us to survive and reproduce. For most people there is nothing more important than staying alive and keeping their children safe. These are the activities that produce the largest dopamine surges. In a very literal way, large dopamine surges signal the need to react to life-and-death situations. Take shelter. Find food. Protect your children. These are tasks that hit the dopamine system hard. What could be more important?
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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