Nipples can become cracked and sore, or bleed. There is no magic solution to fix this problem. Many women swear by lanolin cream or various gel packs and pads, but there is no randomized evidence suggesting that any of these things are successful.11 The only thing with any support in randomized trials is the practice of rubbing breast milk on your nipples regularly. I will caution, however, that this data comes from just one trial, and it is small.12