Whether or not you memorize your talk, it’s important to pay attention to how you begin and how you end it. At the beginning of your talk, you have about a minute to intrigue people with what you’ll be saying. And the way you end will strongly influence how your talk is remembered. However you deliver the rest of the talk, I strongly encourage you to script and memorize the opening minute and the closing lines. It helps with nerves, with confidence, and with impact.

