An organization is fascinating to those who work for it—and deeply boring to almost everyone else. Sorry, but it’s true. Any talk framed around the exceptional history of your company or NGO or lab and the complex-but-oh-so-impressive way it is structured, and the fabulously photogenic quality of the astonishingly talented team working with you, and how much success your products are having, is going to leave your audience snoozing at the starting line. It may be interesting to you and your team. But, alas, we don’t work there.
