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An idea is anything that can change how people see the world.
Think back over your work of the last three or four years; what really stands out? What was the last thing you were really excited by? Or angered by? What are the two or three things you’ve done that you’re most proud of? When was the last time you were in conversation with someone who said, “That’s really interesting”? If you could wave a magic wand, what is the one idea you’d most love to spread to other people’s minds?