The most viewed TED speaker at the time of writing this book is Sir Ken Robinson. He told me that most of his talks follow this simple structure: A. Introduction—getting settled, what will be covered B. Context—why this issue matters C. Main Concepts D. Practical Implications E. Conclusion He said, “There’s an old formula for writing essays that says a good essay answers three questions: What? So What? Now What? It’s a bit like that.”
