Some of the greatest talks are built around a single story. This structure offers the speaker huge benefits: The throughline is taken care of. (It is simply the narrative arc of the story.) Provided the story is compelling, you can evoke an intense response in the audience. If the story is about you, you will create empathy for some of the things you care most about. It’s easy to remember what you’re going to say because the structure is linear, and your brain is extremely comfortable recalling one event right after another.
